Trade contests

The same as a poker tournament, a binary options tournament is entered into by participants to beat all of the other players and walk away with a cash prize.

Real forex bonuses

Contests And Tournaments, trade contests.

The contests run for varying lengths of time and can be a great way to test how good you are against some of the best traders in the game. What amount are you thinking to deposit?

Contests and tournaments

The same as a poker tournament, a binary options tournament is entered into by participants to beat all of the other players and walk away with a cash prize. The contests run for varying lengths of time and can be a great way to test how good you are against some of the best traders in the game.

For those of you who don't want to be tied to a tournament for an extended period, some offer one-hour tournaments as opposed to those that last a week. There are big cash prizes to be won, and they don't all cost a fortune to enter. Many are free to enter or have a low entry fee.

As tournaments are relatively new to the binary options arena, having become popular in 2014, you will need to look around and find the best ones to enter. Alternatively, you can leave that to us, as usual, we have done the hard work for you and can recommend the best available right here in our shortlist.

In this article, you will learn:

Top rated options sites

Risk warning: the products offered by the companies listed on this website carry a high level of risk and can result in the loss of all your funds. You should never risk money that you cannot afford to lose.

Ad disclosure: some of the links that you will find on this website are advertisements for which we do receive financial gain for referring new customers.

Choosing a tournament

Entering tournaments and contests carry just as much risk, if not more, as trading itself and caution should be taken when investing your money in binary options trading. Now you can't eradicate the risk, but there are measures that you can employ to ensure that you have a greater chance of success.

Use a licensed broker

Selecting a broker that is licensed and regulated will ensure that they are operating under appropriate guidelines. Choose a trustworthy company when undertaking any investing whether it's into a contest or general options trading. You don't want to end up choosing a broker that doesn't play by the rules and losing your money before you start.

Recognise your ability

You need to consider how good a trader you are. You may think you are terrific but how well do you know those that you are going to be playing? The chances are you don't, and while you may choose your broker well, you can't select your opponents. Don't go in too high too early with a false sense of security.

Know your own limits

Consider that even when you are winning the low stake tournaments, that those who are investing more substantial sums do so because they can either afford to or because they are frequently winning. Although tournaments have only been around for a few years, there are those with plenty of experience under their belt that make a living from this.

Try a demo contest first

A demo contest is an excellent introduction to the world of competitions and offers the chance to win free money. Yes, while you are competing with virtual cash, the rewards are real cash! You get some valuable binary options trading experience, and you have a chance to win one of many cash prizes.

Once you have competed in a few demos or lower risk tournaments, then you might want to consider looking for more significant challenges but be cautious and incrementally increase so that you can learn from any mistakes you might make as you go.

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Why use tournaments

Not unlike a poker tournament, binary options tournaments are becoming increasingly popular. In short, you choose a broker, pick the tournament you wish to participate in and enter to bid against others who are also competing for the cash prize or prizes that are on offer.

Winnings may be a one-off prize or a pool of funds with several cash prizes available. The higher the stake, the bigger the returns and there are tournaments just like big money vegas poker tournaments where the more experienced traders like to compete. Of course the more significant the tournament, the bigger the prize. As with all types of binary options trading, it is important to enter these tournaments with all of the facts available to you and the knowledge that, just like trading itself, you could lose your money.

Some brokers automatically enter you into weekly trading contests; the criteria is that anyone trading with a minimum deposit of so much and a trading volume of x amount qualifies. At the end of the week, the most successful trader wins a cash prize which is then deposited straight into their trading account. While traders don't select to enter this contest it is an excellent way to see how you are ranking against other traders should you wish to get into tournaments further down the line. It is also an incredibly good way to top up your options trading account.

Forex demo contests

Mostly forex demo contest is popular among newbie forex trader. It does not require any deposit or invest into account in order to join the forex demo competition. Demo contest is held among demo accounts where all contestant gets the same facilities like initial balance, margin level, margin requirement, leverage etc. At the end of the fore demo contest account with the highest balance declared as the winner. Cash or tradable money or gifts are distributed as the prize. Find the list of all available forex demo contests 2021

Forex demo contest 2021

Demo competition brings the opportunity for all forex traders to trade without any cash deposit. Generally, it is required to register an account for the contest where trading takes place with the virtual money. All participant has the same trading opportunity and environments such as equal balance, leverage, and terms. Contest duration varies as there are different lengths of competition comes from different forex broker. For example – there are weekly, monthly, daily, hourly and even random time frame of the contest out there.

Forex demo competition

Joining a trial or demo contest provide the opportunity to gain reward and at the same time it is a great way to test the trading skill and trading technique. In this process, a trader can build his trading confident throughout the process.

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Forex contests on demo and real accounts

Micro trade

Are you already a successful trader? Test your trading skills in the contest that is held on real accounts! Every last week of the month trade on real micro account with account balance ranging from $50 to $200 and become one of the 10 winners who will get 10% to 300% of the difference in the account equity* + profit received during the round.

Contest rules

The contest is held every last week of the month.

The contest starts on monday at 3pm and ends on friday at 3pm (terminal time).

Registration ends one hour before the contest starts. All requests received after that are carried over to the next round.

The contest winners are the 10 contestants with the greatest difference in the account equity by the end of the contest.

The main prize is 300% of the difference in the account equity + profit received during the round.

Participation is free

Contestants can trade in metatrader4 and webtrader.

Contest is held on real micro account with account balance ranging from $50 to $200.

*account equity at the end of the contest minus account equity at the beginning of the contest.

Contest progress and winners

Drag trade

The most blistering contest on forex market is held every friday from 5pm till 6pm (terminal time). The participants have only one hour to prove that they are the best to win the grand prize! All classic forex instruments that are available in grand capital trader terminal can be used in the contest– more than 50 currency pairs and metals.

Contest rules

The contest is held every friday from 5pm to 6pm (terminal time).

Registration ends one hour before the contest starts. All requests received after that are carried over to the next round.

There are 10 winners in this contest.

The main prize is withdrawable $200

Participation is free

Contestants can trade in metatrader4 and webtrader.

Contestants can trade in metatrader4 and webtrader.

The contest is held on demo accounts with initial balance of $100 000.

Contest progress and winners

Rally trade

This contest is for those who understand that the correct trading strategy determines 90% of your success. Test your trading strategies and receive real prizes. “rally trade is held every two weeks from thursday 3pm to friday 3pm (terminal time). Each contestant receives a demo account with initial balance of $10 000 and access to all forex instruments offered by grand capital – it is more than 50 currency pairs and metals. The trader who makes the highest profit by the contest end receives $500 no-deposit bonus with fully withdrawable profit.

Contest rules

The contest is held every two weeks.

The contest starts on thursday at 3PM and ends on friday at 3PM (terminal time).

Registration ends one hour before the contest starts. All requests received after that are carried over to the next round.

There are 10 winners in this contest.

The main prize is $500 no-deposit bonus with fully withdrawable profit

Participation is free

Contestants can trade in metatrader4 and webtrader.

The contest is held on demo accounts with initial balance of $10 000.

Contest progress and winners

Futures trade

Every first week of the month grand capital holds “futures trade” - one of the most challenging contests on financial markets. All participants have access to 250 cfds including shares (except american shares), indices, commodities, currencies and metals and can choose any strategy to show off their trading skills. By the end of the week, the trader with the highest profit can choose the prize: $1000 no-deposit bonus with withdrawable profit.

Contest rules

The contest is held every first week of the month.

The contest starts on monday at 3pm and ends on friday at 3pm (terminal time).

Registration ends one hour before the contest starts. All requests received after that are carried over to the next round.

There are 10 winners in this contest.

The main prize is $1000 no-deposit bonus with fully withdrawable profit

Participation is free

Contestants can trade in metatrader4 and webtrader.

The contest is held on demo accounts with initial balance of $10 000.

Contest progress and winners

Interview with the winners

The winner of rally trade oleg zaksor believes that the secret of success is the real experience. Only getting your own experience and overcoming difficulties can get you a worthy result. This was the subject of our interview. -tell us .

Eugene somenkov, another winner of futures trade, uses simple and available, yet effective schemes in his trading. He shared his exemplary history in the interview. -eugene, tell us about yourself: how long have you been trading in the financial markets, .

Hamim from algeria won real $200 in our weekly drag trade contest and agreed to share his winning strategy as well as his thoughts on forex industry in algeria. How popular is forex in algeria? I wouldn't say that forex .

"I started trading together with my wife when we both were at the university, where I studied statistics. I started with the MICEX market and then shifted to forex in 2008. It's 9 years on financial markets in total. " .

“one day I was at my friend’s place and he was trading in MT4. He told me that on forex you can earn more than $100 in mere seconds. I didn’t believe him”. – the winner of round 322 of .

It’s not the first time a contest winner says that they didn’t expect to take to first place. This only proves once again that lack of experience, a significant gap in trading results or even being late for contest are .

All traders know that with any crisis come seeds of opportunity because those wide market fluctuations present a huge opportunity to earn big, not traders are willing go for it though. Roman vasin – the winner of round 320 of .

Our newest futures trade winner evgeny lebedev told us why he likes trading futures and how he managed to rock the contest with the largest prize fund. In this round you’ve placed over 200 trades that involved various futures contracts: .

Those in search of extra income online often come to forex market, but not everybody manages to become professional traders. Read the interview with the winner of drag trade contest round 312 alexander, to learn how he succeeded trading on .

You've already heard us say all about the risky trades that help our winners to literally steal the victory from the race leaders. But risking doesn't always mean winning. Learn how accuracy and concentration help getting to the first place .

Bonus accounts in forex have always been a controversial topic. We’ve decided to ask one of the winners of futures trade (the contest where the winner gets $1000 bonus with withdrawable profit) what he thinks about bonuses and how much .

The interview with our newest drag trade winner is here! Igor kumurdzhi from ukraine shares his success story which involves a risky trade which helped him to steal the victory from the race leaders and win $200. You will also .

Any trader knows that trading on news or at the end of the month is a one risky endeavor. The price is changing fast in both ways and such level of volatility requires making tough decisions. It is exactly the .

Only one unsuccessful trade out of 24. - A trader from indonesia yudhi yudhistira managed to perfectly follow the price movement during one hour. To learn whether it was just luck or a well thought out strategy, read the translated .

Self-discipline and accurate market assessment. That’s what it takes to enter the hall of fame of the fastest demo-contest grand capital has to offer – “drag trade”. Trader from russia andrey smolin proved that he deserves the first place beating .

We are glad to present our interview with the winner of round 36 of our regular future trade contest which took place on 4-8 of january 2016. The winner andriy ovdak, who received $1000 for demo trading has agreed to .

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Risk disclosure: before starting to trade on currency exchange markets, please make sure that you understand the risks connected with trading using leverage and that you have sufficient level of training.

- grandcapital ltd. 24598 IBC 2018 (suite 305, griffith corporate centre, P.O. Box 1510, beachmont, kingstown, st. Vincent and the grenadines)

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Trade marketing in 2021 [a guide with strategies & examples]

As a concept, trade marketing is completely misunderstood. Yet it's incredibly important, so today I'm going to explain what trade marketing is, why it’s important, who uses it and how.

I'll cover trade marketing examples, tools and techniques, plus help you create an effective trade marketing campaign of your own.

What is trade marketing?

Let's kick this article off with a definition.

Trade marketing is a form of B2B marketing.

It’s the art of marketing products specifically to businesses [as opposed to consumers]. Normally, the main objective of a trade marketing campaign is to sell products to other companies who can then go on to sell those items to their customers.

Who uses trade marketing and why?

Manufacturers use trade marketing [and to clarify, a manufacturer is a person or company that makes goods for sale].

They use trade marketing tactics to try and sell their products to retailers, wholesalers and distributors [who are sometimes collectively known as supply chain partners].

Why? Well, for a product to be sold in a shop to the public, the retailer first needs to purchase the item from somewhere. Retailers could buy products directly from the manufacturer, but they might also acquire them via a wholesaler or distributor.

[wholesalers and distributors essentially act as middlemen. They don't make anything themselves; they buy products from manufacturers in bulk and sell them on to retailers.]

It's clearly easier and more lucrative for manufacturers to sell directly to retailers but they might not have the luxury of choice. If they don't, they need to promote their products to all 3 parties.

Essentially then, trade marketing strategies are used by manufacturers to create demand for whatever it is that they produce.

And it's clearly critical for manufacturers to market their stuff because retailers [as well as wholesalers and distributors] obviously have millions of products to choose from when they're deciding what's going to be worth selling.

After all, there's only so much shelf space, right?

As you can see, the retailer is ultimately in the position of power [and every party is acutely aware of this]. As such, there’s a constant ongoing battle between manufacturers to get their products in front of supply chain partners. If a manufacturer doesn't use any trade marketing campaigns, it puts their profitability at huge risk.

Trade marketing tactics could prove to be the difference between a retailer choosing one product to sell over another so it's strange that manufacturing companies often ignore trade marketing or completely misunderstand it.

Trade marketing brings other benefits too…

By generating more purchases at supply chain level, trade marketing ensures that the supply of your product can always meet demand.

If your marketing is good enough, retailers will always promote your product over a competitor’s, giving you longevity.

Trade marketing can establish and maintain relationships with key supply chain contacts.

Most people don't understand how to create and execute an effective marketing plan. There’s a golden opportunity right now if you can .

Trade marketing will help your business stay profitable if you don’t have a good idea of who your end user is.

Trade marketing reduces the element of guesswork in marketing, since it’s effective if you have no prior relationship with the person.

If your chances of upselling or remarketing to your target audience is small, then trade marketing is great for business growth.

How did trade marketing become so important?

Trade marketing first became relevant and important in the 1990s.

Previously, a manufacturer held a very strong negotiating position, but during that decade, the balance of power shifted considerably and retailers started to call all the shots.

Mike anthony is a trade marketing expert.

Something of a pioneer in shopper marketing after a 17-year career in consumer goods, mike is the CEO of engage, a company that helps organisations create the insight and strategy required to drive their marketing and sales efforts.

I spoke to mike and he told me that trade marketing has been around for over 25 years, but the need for trade marketing became more apparent when fast-moving consumer goods companies [fmcgs] became concerned about several critical issues.

In this blog post, mike reveals how fmcgs were worried about 3 things in particular:

1. Media fragmentation

As technology developed throughout the decade, the big business challenge was how to reach an increasingly dispersed audience.

Traditionally, companies were always able to communicate with a huge audience via a small number of [easily manageable] channels. Times were changing and this was becoming more difficult.

All of a sudden, consumers became more distracted than ever before. Where manufacturers could once speak to audiences whenever they wanted, now they couldn't.

As a result, the cost of connecting with consumers increased and the captive audience that exists in a retail shop became more valuable.

2. The popularity of category management

In the 1990s, businesses began to group multiple products into ranges, rather that treat them as individual items.

So, for instance, a toiletries section might include several things that aren’t always conveniently related. We might be talking about toothpaste, toothbrushes and dental floss, but equally, we might also have to consider deodorants, toilet paper and nail scissors.

The advent of category use in a retail environment caused 2 issues. Firstly, it completely changed a number of relationships.

Negotiations between manufacturers and supply chain partners hinged on the turnover of the entire category in question [not just the sales of individual products].

Manufacturers had to justify how their products could help a retailer grow a category, not just their brand.

Secondly, by generalizing in this way, it became more important that a product stood out. So, category management automatically increased the importance of brand marketing.

Either way, you had to market your products better than your competition; there was no other option.

3. Retail consolidation

In the 70s, many corporate big wigs believed that the best growth strategy was to acquire or merge with existing stores. The 90s saw this trend grow.

Opportunities for new products became more scarce.

In addition, the reduction of retailers really cranked up the pressure for manufacturers. Gradually, massive retail chains assumed all the power and control.

It wasn’t rare for manufacturers earn 80% of their revenue from just 3 retailers. Therefore, manufacturers had to maintain good relationships with existing clients and do everything they could to stay in their good books.

Trade marketing helped manufacturers level the playing field.

If you weren’t good at trade marketing at the start of the 90s, you sure were by the end.

And it’s clear how many of these issues are prevalent today. Manufacturers still have to differentiate their product from a rival’s and create a buzz before anything sits on a shelf.

They still have to contend with a busy audience with diverse agendas. They still have to cope with wholesalers and distributers that have diverse agendas. They still have to liaise with retailers in a position of power.

And trade marketing is still the answer.

In fact, it’s never been more crucial.

Methods of trade marketing

There are lots of different trade marketing methods in use today.

For some manufacturers, trade marketing is purely a shopper thing. It's about accumulating data and using the information to craft persuasive messages that will convince sales chain partners to keep buying the product in question.

For instance, suppose a company manufactured a fruit drink and this product line is really successful.

Well, the sales figures can be used for marketing purposes.

If a retailer sees another retailer making loads of money out of a product, it won't want to miss out, so this data can be very persuasive and manufacturers can play shops off against each other.

However, for other manufacturers, trade marketing might be more about building relationships at trade shows.

For them, trade marketing is less about the shopper. Perhaps some companies don't have any market data to use or haven't been around for very long, so meeting key decision makers is a bigger priority.

As you can see, both approaches are very different. And we think there are 7 really important trade marketing strategies out there.

Let’s take a look at the 7 main trade marketing strategies:

1. Trade shows

Trade shows are ideal for networking and forging good business relationships. Plus, if a manufacturer needs retailers, wholesalers and distributors to hear about their products, they’re also the perfect environments for improving brand awareness.

2. Trade promotions

Manufacturers need solid relationships with retailers, wholesalers and distributors.

Creative promotions and offer incentives can motivate clients and boost repurchase rates.

The bottom line is: people love special treatment.

3. Trade magazines and websites

Adverts and articles will bring more eyeballs onto your brand.

Adverts may cost money, but you have to speculate to accumulate. Meanwhile, PR will give your business authenticity and trust.

4. Branding

Of course, marketing only really works if there’s a strong brand behind the product.

Supply chain partners aren’t out to make a quick buck. They want products that consumers will buy over the long term and that sort of customer loyalty only comes with smart branding.

5. Strategic partnerships

The aim of trade marketing is to create a win-win situation by achieving shared objectives.

In other words, manufacturers want to sell their products, as do wholesalers, distributors and retailers. So, if everyone wants the same thing, that’s a good starting point.

Relationships are crucial. Manufacturers should aim to collaborate with supply chain partners in all sorts of ways. That could mean aligning shipping and inventory management systems to generate shared savings.

Or swapping market research so that all parties can better understand consumer behaviour. Or maybe even partnering on advertising campaigns and sharing marketing collateral.

6. Ongoing market research

Knowledge is the key to building a profitable partnership with a supply chain partner. There's no getting around it - information is power, so data is hugely important in business.

The more manufacturers understand their product, their market and their target audience, the better placed they’ll be. They’ll be able to create better products and more suitable marketing.

7. Digital marketing

Of course, trade marketers must move with the times. Many trade marketing strategies can be executed online, just like digital marketing tactics for consumers.

Trade marketers should keep in touch with their prospects via social media, email and content marketing. Research by vanessa fox, who is a former PR rep for google, thinks that the top 3 targets for trade marketers are:

Websites

Social media marketing platforms

Now, clearly you’re going to need to make personal contact with a client every so often.

As a trade marketer, you must find the balance between the ease and effectiveness that digital marketing brings, and the sincerity and power of a phone call or meeting.

But the point is, close and frequent contact with your clients and prospects is essential and, to a large extent, you can achieve this by having a solid online presence and a comprehensive strategy for keeping in touch with your contacts.

There’s little doubt that the battleground for consumers is now online. Retailers that are adopting digital marketing are seeing 2.5x-3x lifts in key performance metrics.

Thing is, most companies with an online presence have a little knowledge of digital marketing.

From facebook ads to SEO, email marketing to lead generation, customers are more accessible than ever.

But so are supply chain partners. They are real people and can be targeted in exactly the same ways, so clever manufacturers can target these guys with effective digital strategies.

Trade marketing tools

As far as digital trade marketing is concerned, you’re going to need:

An efficient website

Various social media platforms

Email marketing software

Landing pages for lead generation

Branded content

For physical trade marketing tools, we’re talking about things like:

Posters

Display boards

Kiosks

Banners

Stalls

Brochures

Flyers

Business cards

Try to be different. Trade marketing tools need to be functional, but they can also be quirky.

Remember that the quality of your product isn't always your most important priority. Just as you do with consumer marketing, your trade marketing campaigns need to be memorable.

The issue with trade marketing today

There’s a real lack of knowledge about the strategic role trade marketing should play within a company.

Nowadays, trade marketing is a specialist job, but there are nevertheless plenty of unanswered questions.

How does trade marketing relate to consumer marketing?

Meanwhile, not everyone knows what a good trade marketing strategy looks like. Businesses really struggle to come up with a clever approach to trade marketing that delivers.

By way of a quick example, a study by nielsen claims that less than half of all trade promotions fail to increase brand or category growth.

And that’s pretty shocking, because that’s precisely what trade marketing is supposed to achieve. Trade marketing exists in some format in the majority of businesses, but it’s hard to clarify exactly what’s going on.

The official role that trade marketing plays varies from company to company, but usually, one of 3 things is happening:

Someone is being specifically employed to operate in a standalone trade marketing job.

Someone in a more conventional marketing role is responsible for dealing with trade marketing issues.

Someone is executing some sort of trade marketing strategy without really knowing too much about it.

Therefore, we’re looking at an incredibly inconsistent situation for something so vital. And in all 3 scenarios, there are plenty of problems. Most trade marketing experts seem to agree that profitable strategies are either being ignored, underused or misapplied.

Trade marketing v marketing

A trade marketer will clearly need many mainstream marketing skills if they are to be any good at their job.

Trade marketing is about stylish branding, communication, advertising and differentiating yourself from your rivals. Just like consumer marketing.

However, it does require a few specialist skills.

A trade marketer will have to master how to manage:

Product discounts [seasonal or otherwise]

Product margins

Cross promotions

Merchandising

Consumer behaviour

However, there’s nothing that can’t be learned.

All marketing exists to sell stuff - it doesn’t really matter to whom.

With trade marketing, the aim is to sell to people who will then sell your product to someone else. For the most part, you can tell whether a trade marketing campaign will work, just like you can with a consumer-based strategy.

Your success will depend on your ability to:

Communicate your usps effectively.

Understand your market well.

Create a consistent brand message.

Understand the needs of your target audience.

Enhance your brand via clever copy, logos and imagery.

Manage relationships and master PR.

Come up with desirable promotions.

They’re familiar marketing targets, aren’t they?

Ultimately, it’s pretty straightforward. Wholesalers, distributors and retailers all need to crave your product just as much as consumers do - even if the reasons why they do are different.

Trade marketing and shopper marketing

There are a lot of similarities between trade marketing and shopper marketing too. For instance, you’d probably use the same language to market to a retailer as you would to a shopper.

And trade marketers often find themselves working on shopper marketing tasks like:

Coming up with in-store marketing ideas

Consumer promotions

Product displays

Innovative promotional ideas

Product visibility

Loyalty programmes

Sales promotion activities

Guerrilla marketing and PR campaigns

Research shows that 70% of shopping decisions are made at the point of purchase, so it’s no wonder that these factors crop up in both areas. They’re that important.

It’s a logical scenario:

A manufacturer should know his or her product better than anyone. They must be able to understand their market, too.

So, it follows that they should also be best placed to communicate and market what they’re selling.

Retailers want products to sell.

They want to provide a great customer experience. And if you can give them value, that’s only going to be a good thing.

Consumer goods companies need effective marketing strategies now more than ever.

What does the future hold for trade marketing?

It's future is hard to predict, other than the function of trade marketing will be different across the board.

For shortsighted businesses, trade marketing won’t play much of a strategic role at all. For the others, things will be very different.

Everything will hinge around trade marketing. Anyone in a trade marketing job will play a huge part in deciding which channels and outlets represent the best opportunities.

They’ll require a deep understanding of the market they’re operating in. They’ll have to be an expert in many marketing disciplines and take on extra responsibilities.

Trade marketing doesn’t have to have a strategic role, but it can and probably should do. Hopefully you can see how vital trade marketing is in business.

As a manufacturer, you have a couple of options - you could manufacture private label products. The margins will be smaller for you, but private label products are always in demand.

Therefore, the opportunities to scale are greater. The trouble with private label products is that, as a manufacturer, it’s harder to adapt and move with the times.

But if you concentrate on improving your own brand and develop a more effective trade marketing strategy, that could be more lucrative.

Trade marketing dictates whether a manufacturer succeeds or fails.

In general, when businesses look at their marketing strategies, most of them tend to focus on their efforts at a consumer level.

However, companies that always concentrate 100% on the customer might be missing a trick. Perhaps a greater emphasis on trade marketing could prove to be an incredibly lucrative move.

If you own, run or work for an FMCG company, you must have a trade marketing strategy in place. It’s a necessity, not a nice-to-have.

3 ideas for trade show contests

I’ve been holding trade show contests before and during trade shows in order to generate buzz among my customers and attract crowds to my booths.

Trade show contests are incredibly effective for grabbing attention and creating excitement at the trade show. Executed correctly, trade show contests are part of a larger trade show marketing strategy. To close more deals, you need to generate more leads.

Collecting leads begins with attracting the right people to your exhibit. Trade show contests can play a key role in attracting those people. Today, I’ll share 3 ideas for trade show contests that I’ve been using successfully.

Trade show contest idea #1 – scratch cards

As I’ve mentioned in recent posts, you should begin telling your customers about your trade show booth months before the event. Using scratch cards are a great way to inject fun and excitement about your appearance at an upcoming show. I’ll share with you a strategy that works particularly well. First, don’t list the names of prizes under the scratch-off surface. Instead, customize them with numbers to entice your customers to your booth. Then, mail the cards to your contacts weeks before the show, requiring them to visit your booth to get their prize.

Trade show contest idea #2 – prize wheels

This idea appeals perfectly to 2 natural human instincts: attraction to spectacles and the chance to win something for free. Prize wheels can be custom-designed to fit with the theme of your exhibit, including your company’s logo. Small or large, these wheels can stand in front of your booth, drawing the attention of attendees. You can further leverage them by mailing your customers “tickets” to spin the wheel at the show. Like scratch cards, the tickets will generate excitement and encourage your customers to visit.

Trade show contest idea #3 – money blowing machines

Money blowing machines, also called cash cube money machines are one of my favorite trade show contests. In my experience, they have attracted some of the largest crowds to my exhibits. Booth visitors step inside the machines and have the chance to grab dollars, prize vouchers or certificates that quickly circulate around them. If you’ve ever witnessed one of these money blowing machines in action, you’ve probably seen hordes of attendees coming to investigate. To increase the excitement further and generate even more interest, you can hold a contest on the trade show floor, allowing people to win tickets to enter the machine.

Part of your trade show marketing plan

It’s easy to get caught up in the excitement of your contests when you see the crowds they begin generating. The most important thing to remember is that the 3 contest ideas I’ve just described are a part of your long-range trade show marketing plan. Your main objective at the event is to qualify leads. That’s what brings in new business. The ideas above are merely a means to that end. I’ve been using all 3 successfully for years and recommend you do the same.

About the author:

Jonathan edelman provides helpful advice about trade show strategies. With years of experience in the trenches, he is an expert on booth displays, follow up techniques, and using trade show marketing strategies to boost revenue.

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